Derek Ross defines Nostr as “the foundation of a more open internet.” In his view, Bitcoin lovers who do not engage with Nostr are missing out on an important element of the motion. His feed stimulates a classic belief similar to early 2010s Twitter, frequently described as “microblogging.” However, Ross thinks that the capacity of this ingenious interaction platform extends far beyond ordinary updates such as food images, travel stories, or easy greetings. As co-founder of the Grow Nostr Initiative and head of designer relations for Soapbox.club, he is also acknowledged as a respected user of the platform.
Ross often uses a metaphor including Nostr and Bitcoin — the “orange pill” and the “purple pill.” He frequently states, “The purple pill helps the orange pill go down.”
Following the conclusion of the BTCHel Bitcoin conference in Helsinki, Finland, Ross shared insights over breakfast, highlighting his impassioned interest for Nostr. His advocacy for the “purple pill” matches his devotion to the “orange pill.” At the breakfast table, he effectively encouraged Samuel Kullman, a member of the Swiss Canton Bern, to re-engage with Nostr. During a panel he moderated the previous day, he postured a tough concern to Martii Malmi, a Finnish designer and among the very first to interact straight with Satoshi Nakamoto, familiar with the response he would get:
“Bitcoin is freedom of money; Nostr is freedom of everything else.”
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JB: “The purple pill helps the orange pill go down.” Could you elaborate on this declaration and its significance?
Derek Ross: I think I initially heard it from Cameri and have actually because promoted it. I at first published it on February 24, 2023, and it has actually because ended up being a repeating style in my conversations. The property is that Nostr, the purple tablet, functions as a best enhance to Bitcoin, the orange tablet. As I queried Martii throughout the panel, the truth is that liberty of interaction is vital for the presence of liberty in financing. If interaction is impeded, how can deals happen? Thus, Nostr naturally matches Bitcoin.
JB: If your assertion is true, shouldn’t there be a substantial overlap in between the neighborhoods of Nostr and Bitcoin? Why hasn’t Nostr attained higher prominence?
Derek Ross: While Nostr has actually experienced some technical problems, the selection of premium applications with easy to use user interfaces has actually significantly enhanced availability. However, it is vital that every Bitcoin lover actively gets involved on Nostr. This viewpoint might be questionable, however it recommends that not all people engaged with Bitcoin share the requisite values. Many might be encouraged by increasing costs or individual gain instead of a real dedication to liberty. If one genuinely comprehends decentralized financing, it follows that decentralized interaction would also be welcomed.
Platforms like Twitter maintain user engagement due to the recognized audiences there. Conversely, Nostr does not have the algorithms that catch users; people should relearn audience engagement. But this obstacle must not hinder individuals; after all, Bitcoin supporters worth evidence of work. If a neighborhood has actually constructed an audience as soon as, it can definitely be attained once again. Nonetheless, I comprehend the problem some might deal with in leaving from familiar platforms.
JB: Could one not handle both platforms all at once, as Lyn Alden does?
Derek Ross: Lyn exemplifies this duality efficiently. She frequently shares considerably various material on Twitter and Nostr. On Twitter, she concentrates on expert macroeconomic conversations, while on Nostr, her material is frequently more individual and reflective, filled with memes and easy going posts. This mix improves her online existence.
Moreover, Nostr’s slower characteristics and stagnant zaps, regardless of improvements in innovation, can be credited to Bitcoin’s present booming market; throughout bullish patterns, users gravitate towards Bitcoin Twitter. It may be argued that Nostr and Bitcoin run inversely: while Bitcoin flourishes in a booming market, Nostr discovers itself quieter, maybe expecting a future peak when Bitcoin deals with a slump.
JB: Can you supply insight into your background and what drew you to Nostr?
Derek Ross: I do rule out myself a developer, although others may see my abilities in a different way. My proficiency lies more in systems administration, handling applications instead of establishing them from scratch. However, thanks to newly found coding abilities, I have had the chance to construct on Bitcoin. Establishing Nostr Plebs, the very first organization on Nostr, enabled me to satisfy a long-held goal of incorporating Bitcoin into my work.
My journey with Nostr started when I came across Jack Dorsey’s tweet in December 2022, which required designers to resolve social networks problems.
outstanding writeup of issues and options…thrilled to see this. and public domain: https://t.co/bCXRwQNC0p
— jack (@jack) December 14, 2022
Subsequently, I continued to engage with the neighborhood, utilizing Nostr to crowdfund my journey to Baltic Honey Badger 2023, a substantial occasion where I shared my experiences and insights on Nostr. My discussion’s title? Naturally, “The purple pill helps the orange pill go down.”
Nostr has essentially modified my method to social networks; Amethyst is regularly the very first application I open each early morning.

JB: Are you worried about the ramifications of Jack Dorsey financing most designers in this area, meaning a centralization concern?
Derek Ross: Not at all. Jack acknowledges the significance of Nostr’s objective. In due course, as the platform gains traction, alternative financing and money making approaches might be established, which might reduce dependence on central financing. However, it deserves keeping in mind that Jack’s financial investment is a sensible usage of resources.
What a very first edition of BTC Helsinki!
BIG THANKS TO EVERYBODY WHO CAME AND BELONGED TO THIS. YOU MADE THIS AN UNFORGETTABLE OCCASION!
pic.twitter.com/u5SGE8j29y
— ₿TCHEL2025
(@btchelevent) August 16, 2025
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