Samsung has established a strategic partnership with Coinbase, aimed at providing 75 million Galaxy device owners in the United States with access to Bitcoin and a variety of other cryptocurrencies.

This collaboration integrates the premium features of Coinbase One—such as zero trading fees and enhanced staking rewards—directly into the Samsung Wallet. Consequently, users can engage with Bitcoin and cryptocurrencies without the necessity of downloading additional applications or transferring funds across different platforms, as stated by Coinbase.

Furthermore, this integration will link Samsung Pay to Coinbase accounts, enabling Galaxy users to facilitate purchases using Bitcoin and other cryptocurrency holdings alongside their existing payment cards, transit passes, and identification documents.

The significance of this development for the millions of Americans utilizing Galaxy devices cannot be understated; it represents a substantial advancement toward widespread cryptocurrency adoption.

Currently, this initiative is being rolled out in the United States, with potential plans for global expansion in the near future.

According to Shan Aggarwal, Chief Business Officer at Coinbase, “We’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto—starting with more than 75 million Galaxy users in the U.S., and soon expanding globally.”

This partnership underscores an emerging trend within the mobile finance landscape: making Bitcoin and other digital assets readily accessible to users.

By embedding Bitcoin trading, staking, and payment functionalities into devices that are already prevalent among American consumers, Samsung and Coinbase are effectively eliminating barriers that have traditionally hindered everyday users from entering the cryptocurrency ecosystem.

For instance, it was announced earlier today that OnePay, the fintech venture primarily owned by Walmart, will soon enable its customers to buy, sell, and hold Bitcoin directly within its mobile application. This development aims to further democratize Bitcoin access for mainstream U.S. retail consumers.

Coinbase’s Updated Stock Rating

It appears that Wall Street is increasingly recognizing the significance of cryptocurrency, a trend that is benefiting Coinbase amid widespread Bitcoin adoption.

Rothschild & Co Redburn has upgraded Coinbase (Nasdaq: COIN) from Neutral to Buy, raising its stock price target to $417. This upgrade reflects the company’s successful diversification beyond retail trading fees.

Currently, transaction fees account for approximately 50% of Coinbase’s revenue, while institutional adoption, crypto derivatives through Deribit, USDC distribution, and custodial services are contributing to additional growth.

With a client base exceeding 200 financial firms, Coinbase has become less dependent on transaction volume than in the past. Year-to-date, its shares have risen by 50%, closely tracking the performance of Bitcoin.

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