Alibaba Turns to Blockchain in Fight Against Food Fraud


China-based e-commerce big Alibaba has teamed up with PwC to develop a system to scale back meals fraud utilizing blockchain tech.

The Alibaba Australia challenge, which additionally contains AusPost and dietary complement maker Blackmores as companions, is aimed to enhance the best way meals are tracked, slicing down on the chance of counterfeit merchandise available on the market.

The so-called ‘Food Trust Framework’ effort will see the companions construct a pilot blockchain platform in Australia that may observe merchandise from producer to client.

“This will include the development of a pilot blockchain technologies solution model for vendors to be utilized by participants across the supply chain,” Alibaba stated in an announcement at present.

According to ZDNet, Alibaba stated the blockchain platform would enable shipments to be tracked in real-time, in addition to bettering safety and transparency in the struggle in opposition to fraud.

“The signing of today’s agreement is the first step in creating a globally respected framework that protects the reputation of food merchants and gives consumers further confidence to purchase food online,” stated Maggie Zhou, managing director of Alibaba Group Australia and New Zealand.

Food fraud has more and more grow to be a difficulty, particularly in Alibaba’s dwelling nation of China. The new initiative is being seen as a testbed for options to the difficulty that has cost lives in the nation and elsewhere.

The transfer may additionally bolster Alibaba’s fame following accusations that its on-line marketplaces are rife with counterfeit items.

Fake food picture through Shutterstock

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