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Heritage Distilling Now Accepts Bitcoin and Will Hold It as a Company Asset

Yesterday, Heritage Distilling Holding Company, Inc. (NASDAQ: CASK), a leading U.S. craft spirits manufacturer, revealed that it will start accepting Bitcoin as payment through its direct-to-consumer (DTC) e-commerce platform and will hold bitcoin as tactical possessions under a freshly authorized Cryptocurrency Treasury Reserve Policy.

Heritage Distilling Implements Cryptocurrency Treasury Policy. Read journalism release here: https://t.co/ve4Ttv0qGw $CASK pic.twitter.com/8MZLovwrjw

— Heritage Distilling (@HeritageDistill) May 15, 2025

The policy, authorized by the company’s Board of Directors as part of a more comprehensive sales and treasury diversity technique, was established by the Technology and Cryptocurrency Committee, chaired by tech and digital payments leader Matt Swann. The relocation makes Heritage the very first in the craft spirits sector to officially incorporate bitcoin into both its payment and treasury operations.

“A new age of commerce is emerging, with cryptocurrencies leading the way to reduce friction between parties, buyers and sellers of goods and services,” mentioned Matt Swann on behalf of the Board. “Having been immersed in the convergence of technology and currencies for nearly two decades, it is exciting to see Heritage forge headfirst into the opportunity to combine the power of the consumer and cryptocurrency.”

Heritage’s choice comes amidst quickly growing public interest in digital possessions. The company stated it approximates that in between 65 to 86 million Americans presently hold Bitcoin and crypto, and understands the chance Heritage needs to get more BTC by accepting it as payment. 

“Heritage has always been an innovator and once again we are leading the way in the craft spirits space as we prepare to accept Bitcoin and Dogecoin as a form of payment for online e-commerce sales and to acquire and hold these cryptocurrencies as assets,” commented the CEO of Heritage Justin Stiefel. “As I have noted in the past, unlike traditional investors who purchase crypto with cash and are immediately subject to potential pricing volatility, as a company producing goods for sale, acceptable margins between the retail price of our products and their cost of production is expected to offset potential fluctuations in the value of cryptos we accept as payment. This provides us considerable financial flexibility as we develop product offerings for users and enthusiasts of these fiat alternatives.”

The company sees Bitcoin as a long-lasting tactical asset and a positive action in getting in touch with contemporary customers while also checking out brand-new effectiveness in monetary operations. Heritage is not just incorporating Bitcoin as a payment technique however also including it into its treasury technique.

The brand-new Cryptocurrency Treasury Policy can be discovered here.

This post Heritage Distilling Now Accepts Bitcoin and Will Hold It as a Company Asset initially appeared on Bitcoin Magazine and is composed by Oscar Zarraga Perez.

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