Thesis*, a endeavor studio devoted to advancing Bitcoin, has announced its acquisition of Lolli, a platform specializing in Bitcoin rewards. This strategic move aims to incorporate Lolli within Thesis*’s broader environment, that includes companies such as Fold, Mezo, and tBTC.

The statement information strategies to enhance consumer experiences including Bitcoin by broadening rewards and fostering new collaborations.

Founded in 2018, Lolli reports that it has rewarded over 600,000 users with more than $20 million in Bitcoin, accomplished through shopping at over 50,000 shops and involvement in more than 1,000 mobile video games. The platform is developed to make Bitcoin accessible by offering cashback and rewards for everyday activities. Thesis*, developed in 2014, has established Bitcoin-native tasks such as Fold, which has just recently transitioned to a openly traded monetary services business under the management of CEO Matt Luongo, who is also a co-founder of Fold.

According to Luongo, “Having competed alongside Lolli for years, I have admired their ability to onboard users through accessible and engaging experiences. At Thesis*, we are firm in our belief that the real growth of Bitcoin is driven by everyday interactions—shopping, gaming, and spending—not just investment portfolios.” He stressed that Lolli’s user base and reward design line up effortlessly with Thesis*’s vision of fostering Bitcoin adoption through useful applications.

Lolli’s creator and previous CEO, Alex Adelman, revealed interest about the acquisition, specifying, “We are excited to join forces with Thesis* to drive the next phase of Bitcoin adoption through rewards with Lolli. Thesis* brings both deep infrastructure expertise and a shared vision, enabling us to significantly enhance our platform.” Thesis* views this acquisition as a suggests to address fragmentation in the Bitcoin consumer experience by integrating Lolli’s rewards with Fold’s monetary services and the broader environment.

Under Luongo’s management, Thesis* has described numerous prepared upgrades for Lolli, consisting of improvements to the Arcade and Daily Stack features with more video games, missions, and bigger rewards. The advancement of a new “Lolli Market” is underway, focused on offering a wider selection of brand names, greater cashback rates, and enhanced international availability. In reaction to user need for quicker redemptions, Thesis* means to present immediate reward payments later on in 2025. Furthermore, Lolli will work together with Fold to broaden its present card market to boost making chances.

To attain a international outreach, Lolli is now working on a worldwide growth method focused on extending Bitcoin rewards beyond U.S. borders. To support these efforts, Thesis* strategies to move Lolli to a more scalable facilities, which is expected to enhance Lolli’s capability to onboard new users and manage increased user activity.

Thesis* concerns this acquisition as a essential step toward developing a circular Bitcoin economy, where earning and spending Bitcoin end up being smooth activities. The combination of Lolli with Fold, Mezo, and tBTC is expected to bridge the space in between Bitcoin rewards and everyday usage, facilitating adoption for millions.

This content initially appeared on Bitcoin Magazine and was authored by Juan Galt.

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