BurgerKing dining establishments in Russia are set to start using a cryptocurrency- based loyalty program.
Accordingto a blog poston Burger King Russia’s site, the “WhopperCoin” effort will see consumers get one blockchain-based token for each ruble they invest in-store. Once 1,700Whopper Coins have actually been accumulated, inning accordance with the blog site, they can be redeemed for a totally free burger.
Allinformed, 1 billion Whopper Coins will be produced and dispersed — helped with by the Waves token production platform– though it’s unclear at this time when the program will be presented. A mobile app is supposedly likewise in the works, set to be launched on iOS and Android platforms.
Curiously, in declarations, an agent for Burger King Russia framed the program through the point of view of financial investment, instead of fulfilling consumers for repeat purchases.
“Now, [the Whopper] is not just a burger, which is loved in more than 90 countries, but also a tool for investment. Experts predict a rapid increase in the cost of cryptocurrency. Therefore, eating [a Whopper] today – a reserve for financial well-being tomorrow,”IvanShestov, interactions director of Burger King Russia, stated in a declaration.
BurgerKing Corporation, the brand name’s main business entity, did not right away react to an ask for remark.
Burger Kingimage through RobWilson/Shutterstock